What does it take to succeed in today’s competitive job

A very useful post by James Caan

Many job seekers wish they could unlock the secret formula to
winning over and influencing an employer’s hiring decision. But what is that
unique combination of skills and values that make candidates stand out from the
crowd?

Whilst each employer is looking for a specific set of skills
that match the necessary needs to perform a particular job, beyond this, there
are other skills, namely employability skills that are typically sought by
employers, regardless of size or industry.

This leads me onto a question I received this week from
Idrissa. She asked me what I thought are the best skills to develop when
looking for a job.

For me, Idrissa, getting the right candidate for a role means
identifying the person with the correct skills and qualities to fulfil the role
and contribute to an organisation’s success.

When I look at a candidate’s CV, I consider how they
demonstrate the value they could bring to the business. What are their unique
selling points – the skills that really make them stand out? If a candidate has
identified ways to give them self the competitive edge – whether that is
gaining industry insight, networking or studying to brush up on knowledge –
they have my attention.

In today’s candidate-saturated market; one where competition
is fierce, the employer is spoilt for choice when it comes to choosing
candidates. Employers can now afford to be more open with their requirements
and think strategically by looking at the potential value a candidate can bring
in the long term.

As such, there are critical employability skills that
employers across all sectors demand of job-seekers. Particularly if you’re
looking for a change of direction, transferable skills can help you to move
across job titles and into new industry sectors. These include things such as
communication, leadership, problem-solving and computer literacy skills.

Of equal importance to these skills are values, personality
traits and personal characteristics. These include traits such as honesty,
resilience, integrity, loyalty and passion. Are you a risk taker who is open to
new ideas? Will you keep going until the problem is solved and the job is done?

Employability skills and personal values are critical tools
and traits you need to succeed in any workplace. The good news is that most
people possess these skills to some extent. But if there are weaknesses, there
are many ways you can acquire, develop and improve them.

As a starting point, Idrissa, I suggest identifying the kind
of job you want to do. That way, you know the skills and experience that this
type of role requires and you can easily identify what skills are best to
develop in order to fill any gaps.

If you think back to past jobs, hobbies and other activities,
it’s likely you already have the required employability skills. For example,
you may have organised a charity event demonstrating your planning and
organisational skills. If you suggested changes to a work process, this
demonstrates your initiative and how you identify opportunities to achieve
goals.

If there are areas you do consider weaker, you could always
seeking training, professional development or obtaining a coach or mentor?

In today’s ever-changing market, it’s important to demonstrate
the talents that you bring to any organisation.

The value of employability skills increases everyday as hiring
manager’s struggle to identify the best from the hundreds of applicants
applying. Whilst qualifications and experience may be necessary, more and more
employers are now looking for your more human touch.

What skills do you think are most valued by employers? If you
have any tips, please share them with the group below.

Best,
James Caan
Chairman, webrecruit

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Turning working ideas into working businesses

The University of Winchester are running a series of Innovation workshops. Highly recommended see Causeway_Venturing 6 for more information.

 

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Self-Employment as a career option – RESOURCES

I’m thinking of going Self-Employed…….
Useful places to seek advice, guidance and insight into starting and setting up your own business.
Courses, insights and psychometric tests to discover your entrepreneurial skills: (I have only recommended those I have personal experience of)
1. http://www.myezog.com/
2. www.ridfear.co.uk
3. http://www.thecentreformicrobusiness.co.uk/
4. http://similarminds.com/test.html

Developing creative behaviours
1. Sir Ken Robinson: http://www.youtube.com/watch?v=hkPvSCq5ZXk&feature=related
2. http://www.psychologytoday.com/blog/imagine/201012/step-step-guide-creative-behavior

NEW SITE

http://online.wsj.com/article/SB10001424052970203370604577265632205015846.html

Mentors:
1. Linkedin Groups
2. www.horsesmouth.co.uk/
3. Modern Muse www.modernmuse.co.uk/
4. www.mentorsme.co.uk/

Places to seek practical guidance and support if starting up a business.
1. Business Link  http://www.businesslink.gov.uk/bdotg/action/home
2. Princes Trust   www.princes-trust.org.uk/
3. Young enterprise   www.young-enterprise.org.uk/
4. Gradpreneur (the Business Link for Graduates) http://www.gradpreneur.net/
5. HMRC  www.hmrc.gov.uk/startingup/
6. Federation of Small Businesses  www.fsb.org.uk
7. Department for Business Innovation and Skills www.bis.gov.uk/
8. The National Association of College and University Entrepreneurs NACUE nacue.com/
9. Start-ups.co.uk
10. Startupdonut.co.uk
11. Local University – many provide seminars and start up support.
12. Local Enterprise Agency
13. Local Chamber of Commerce
14. Local Council
16. Shell livewire
17. Specific trade associations (Manufacturing, technology etc)

How to –  Social media:
1. How to use Linkedin: http://www.cornonthejob.com/social-media/the-beginners-guide-to-linkedin/
2. How to use Twitter: http://marketingwizdom.com/archives/4099
3. Putting together a social media plan: http://marketingwizdom.com/archives/2638

 

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Why should anyone hire you?

 For the past 20 years I have been involved in hiring people for many different types of roles and jobs including people to join the small business my husband and I ran during the 1980’s and 1990’s, crucially we had to get it right, as the person we hired directly impacted on our profitability.

 Competition is high at the moment, as it was in the last recession, and it occurred to me that it may be useful to understand one really important question.

 What does it take to actually get a job offer?

 I think we all know that to get an interview you have to have a stand out CV and covering letter, but what do you need to demonstrate at interview to get that offer?

 I used to say to one of my staff that I chose her for the job because she had smart clean shoes, as opposed to the other candidate who had equal skills and ability but had slightly scruffy shoes. That sounds flippant, but it is important to know that it may come down to the smallest of things if there are candidates of equal strength at the interview.

 The job application process has changed phenomenally in the past few years. There are now assessment centres, group interviews, meals with prospective employers, telephone interviews, psychometric testing. It is a lot tougher than it used to be. But what remains the same is -

 You only get a job offer as a result of your performance in a job interview.

 Some practicalities:

If you are having a face to face interview always check to find out whether it is a panel, if yes how many interviewees and the length of the interview.

The reason for no.1 is that if you have been asked to give a short presentation, usually power point, you will need to prepare paper copies of your presentation. Why? Because technology may let you down. Always go to your interview prepared for IT failures and ensure you have copies of your presentation for each interviewer, if you can find their names and head up copies with their names even better.

Check out the expected interview dress. Most companies will expect clean, tidy and smart – a suit. But some may have a more casual approach, check on the website or contact a current employee through Linkedin and ask them. By looking as the company expects you will already look like you will ‘fit’.

When you arrive and walk in the room, greet with eye contact and a firm handshake.

Decisions, decisions:

The simple fact is that sometimes people who have less experience and less qualified than you (as long as they have met the essential criteria), do get the job offers.

 I urge my clients to be prepared with their best examples to demonstrate their skills and competencies, so they can give assured and confident answers. But if you have got past the phone interview and the assessment centre it is not really about whether or not you meet the requirements in the job posting, it has already determined you are qualified enough.

By this time – and I am only going to speak from my own experience now – I am interested in knowing you as a person, your work ethic, your attitude, your work style, your people skills and whether or not you will fit in the work culture and be an asset to it.

 So here are MY decision makers and breakers:

So you don’t have as much experience as Candidate A but you have more:

  1. Enthusiasm
  2. You knew a lot more about the company – you had read the annual report!
  3. You showed positive energy – a real problem solver.
  4. You did not mention anything to do with work hours, time off, salary or holiday.
  5. You were comfortable with who you were and did not try to cover up areas where you did not know the answer.
  6. You were able to connect with me – you were true to yourself.

When you left the room, I felt energised and excited and the interview time had gone quickly.

The question is HOW do you express your positive attitude, enthusiasm, excitement and strong work ethic?

 You probably know you should present yourself in this way, and if you try to fake it, believe me we will see through it.

 You can show enthusiasm in your tone, raise it up a few levels, in the way you sit (don’t slump). You can be expressive and show excitement by giving examples of when you achieved highly – show how you put your best effort into work giving clear examples.

 By far the most effective way to express positivity, enthusiasm and excellence is to have it in you to express – it has to be real to really have a significant impact. As a hiring manager it is what I want to see in you, because I will expect it from you on the job. If you don’t feel that you do have these soft skills in you take some time to work on your own personal development, it may even be that you are going for the wrong jobs, not the ones that really ‘light your fire’.

 If you think you need that extra help in the run up to an important interview, give me a call.

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What a brilliant idea! Now what do I do?

Over the years I have worked as a volunteer business advisor for schools and for the (fabulous) Young Enterprise, the best thing about this type of involvement is you experience creativity at its most inspirational.

 I’m going to go a bit Ronnie Corbett now and set off on a tangent. (You don’t know who Ronnie Corbett is? What did you watch on TV over Christmas)? There is a rather superb video about education and how it beats the creativity out of us, well worth watching on you tube – Changing education paradigms.

 Creativity, I believe, is the one stand out attribute that is going to be essential in the future. We are in a world where organizations and individuals have access to the same information flows and data the advantage will therefore favour those who realize, cultivate and develop creative behaviours. They are the key to success in a competitive environment – and make no mistake it is very competitive out there.

 Back to the subject in hand. You want to start your own business, you have started with you and are confident of your money making idea. This is the point at which I see young people present their ideas and then…….nothing. There are some brilliant Young Enterprise groups who have gone on to achieve great things with their ideas, and worth reading about them on the YE site. I think very few of the younger students at school who take part in Enterprise Days go on to the next step of actually starting the business. It is probably a mixture of things fear, lack of support, no money or even inertia brought on by not knowing what to do next.

There is a ton of stuff on the internet about setting up and starting a business and all of it is good and useful. But if you are reading this, fearful, with no money, but a brilliant idea, these are my suggestions:

 Talk to someone. (I’ve highlighted talk because – call me old fashioned – it is an underused activity. I don’t mean email, SMS Face Book or ‘chat on line’).

 If there is someone in your support structure who has some business experience talk to them about your idea and get some feedback. Talk to as many people as you can. Find a mentor who is specific to your industry (Linkedin is good for this), most mentors are free and happy to help. I cannot stress how important it is to get and build this sort of support team.

Sell something. (Nothing happens until someone sells something, Jim Barksdale, former CEO of Netscape).

Find the cheapest and fastest way to test your product or service and just get SOMETHING out there which people can see and give you feedback on. This is far better than what most people do which is either,  have a great idea and think about it so long they never take any action on it or, spend way too much time and money on something that eventually turns out to not work. If it doesn’t work, you are going to find out quickly and will have lost very little other than your time.

Don’t ‘launch’ the idea, time for that later, just quietly try it out start selling whether you think it’s ready for market or not.  While that might sound ridiculous, your “business” doesn’t truly qualify as a business until that first sales transaction occurs. The action of ‘selling’ will entail you finding people to sell to, preparing a pitch and probably the most important thing, closing the sale. You will very quickly find out whether you find the whole ‘business’ of running your own business desperately exciting or desperately tough. But at least you have found out that at the beginning.

You may have noticed by now that I have not mentioned logos, websites, business plans, financial record keeping, legal entity all of the usual stuff. But do you really need to any of this NOW? Probably not. What you do need is credibility, confidence and certain amount of chutzpah. So my final piece of advice is to start building your credibility – your reputation.

 If people come looking or checking on you…..

What will they find? You can google yourself and find out, and if that is not the image you want to project or there is no image at all then now is the time to change it and make it consistent across every social media platform. Tidy up your face book, join Linkedin, start tweeting, start a word press site (no need to spend money on a website just yet) or business facebook page, get some testimonials. Learn social media because this will initially be the cheapest and most cost effective means of promoting you and your business. Networking with real people is more expensive but also essential.

Happy selling…..

 Next blog – so you’ve sold something and feedback is great…

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A guide to personal branding

There was a time not so long ago, when Prime Ministers went hunting and wrote books in the afternoon, after they had dealt with the affairs of state in the morning. Grocers and bankers knew what business they were in, brands were BEANS, accountants audited accounts and town halls knew what was good for their citizens.

Times have changed, and the challenges facing businesses and individuals are very different. For people who recognise the increase in competitiveness, not just for jobs but for organisations globally, there is a new reliance on individuals to demonstrate ‘added value’, how they manage knowledge, and their continued personal development. Employability, adaptability and innovative are the new buzz words.

This does not mean becoming inauthentic or a chameleon, it means focusing on what is genuine and unique about you, maintaining clarity about the scope and boundaries of your abilities and skills and most importantly judging your work by its contribution to business objectives. You will need to take ownership and responsibility for the results of your own work. More importantly it is about being consistent about who you are across all platforms, your CV, Linkedin profile, FaceBook, web site, Twitter, wherever your reputation may be exposed.

In the job search market, a lot of people are competing for the same job. So how do you stand out in the crowd? What makes you different? Although some of us may not like the phrase ‘personal brand’ it is a good description of how you can ‘stand out’, it is your trademark, and it is how people will describe you once you have left the room.

Building your Personal Brand

I have put some links to some recommended sites for help with personal branding at the end of this article. However, a good start would be working through these steps.

1. Commit to taking personal responsibility for your life and career.

a) Set some short and medium term goals and working through the actions you need to take to achieve them.

b) Consider what training you have and what training you may need. A recent report by UK Commission for Employment and skills (UKCES) stated ‘Those who do not engage in substantive up-skilling or re-skilling through either formal learning or learning through work, for periods of five to ten years, run the risk of being ‘locked into’ a particular way of working. They become more vulnerable in the labour market, especially where there is a significant change in their job or their circumstances because their ability to be adaptable with regard to their career progression can decay. 

 
c) Find a mentor – if you have a particular career in mind find someone who would be willing to help you get there.

2. Know yourself

The better you understand yourself the more confident and purposeful you will be. Have a look at the two resources I use. http://www.smarter-works.co.uk/resources/on-line-tests/

There is a health warning with using any form of psychometric test. The results can be easily misinterpreted so always take a test where you can discuss the outcomes with a professional.

It is also a very good idea to go through a SWOT analysis – identifying your strengths and weaknesses and the opportunities and threats associated with your career path.

3. Developing your Personal Brand

This will mean pulling together all of the information you have learnt from steps 1 and 2 and deciding what your values are, your strengths and weaknesses, what skills, experience and abilities you can build your reputation on. Actually getting this information down in writing so that it accurately reflects who you are is a skill in itself. Choose someone who is objective,  can probe and ask difficult questions and who is great at writing copy to help you.

4. Communicating your brand

In some respects this is the easier part! You have all the information at your finger tips and now you need to communicate it to the people you want to hear/see it. Consistency is vital, particularly when using Social Media. Develop a communications plan that covers all the platforms you wish to use. You will need to become your own personal PR person – a good skill to learn and add to your portfolio of skills.

5. NEVER give up.

Every time you communicate you will be building a perception and a reputation, maintaining that reputation will be vital, you need to make yourself visible and viable to those who need your expertise.

 a. Continue to build relationships through networking, face to face and on line.

b. Keep checking using on line search facilities where and when your name comes up.

Personal Branding will allow you to operate at the fullness of your potential, creating that spark of difference, added value and uniqueness that is vital to a sustainable personal and business advantage this century.

Good luck.

Useful Links:
www.personalbrandingblog.com/an-introduction-into-the-world-of-personal-branding/
www.ukces.org.uk/publications/er35-role-of-career-adaptability
http://www.mindtools.com/pages/article/newCDV_97.htm
http://www.mindtools.com/pages/article/newCT_00.htm
http://www.mindtools.com/pages/article/newTMC_05_1.htm
http://www.smarter-works.co.uk/services/ridfear/
http://www.ridfear.co.uk/
http://icould.com/watch-career-stories/

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Fresh ideas by Young Innovators

InnoLab_Programme

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Self Employment as a career option

Everything you have ever heard about entrepreneurship, about setting up and running your own business is true; it is character defining, rewarding, challenging, and stressful, joyful, exciting, nerve racking and deeply unromantic. It is at its most exacting a matter of survival, a word we normally associate with someone cast away at sea, lost in the mountains (normally the Andes after a plane crash), or jungle, being eaten alive by insects. I’m not suggesting that running your own business is as potentially life threatening, but whether you are surviving being lost in the wilderness or running a business there are some strategies that remain the same.

The prospect of self employment can be very alluring, success depends on numerous factors, at the start of your journey the most significant factor is YOU and what you know about yourself.

Authentic and skilled:
Successful entrepreneurs will need to be continually learning, about themselves, their business, their market, their customers. The ability to keep learning and reflecting, builds self awareness and belief in yourself and abilities. Understanding your strengths and weaknesses and working with them and around them will increase your chances of success.

GOVERNMENT BUSINESS HEALTH WARNING: 80% of businesses starting without advice -fail. Of the remainder, 60% seeking advice -succeed

Self motivated:
Motivation is the most challenging thing to muster on your own. To be a successful entrepreneur you will need to be able to do it alone, through the good and the bad times. You must have enough desire and passion for your work, your clients and yourself to build your business.

Celebrate your success. Survivors take great joy from even their smallest successes. This helps keep motivation high and prevents a lethal plunge into hopelessness

Organised:
Think, Analyze, and Plan. Survivors in the wilderness survive because they are able to quickly organize, set up routines, and institute discipline. If you are leading and managing your own career you must manage all aspects of it, strong organisational skills are essential to creating a profitable and successful business.

Confident:
Believe that you will succeed and conversely be able to surrender to the inevitable. Yes you might fail. In fact, you will fail –we all do. But perhaps it doesn’t have to be today so don’t let it worry you.

All of us have bad luck and good luck. Those who persist through the bad luck – who keep on going-, are those who are there when the good luck comes, and is ready to receive it.

A bit about me and why I chose self-employment

Having been self-employed for 12 years in the last economic recession when interest rates reached 19% (we don’t know how lucky we are today),I decided on another voyage into the unknown taking a year out at the age of 33 and travelling with my two children who were then 5 and 7 around the world. Returning from the adventure completely broke, (I had sold everything I had to afford the trip), I went into full time employment with a business lobbying organisation. After 15 years with the company and having achieved a position as a senior manager, it was time to set out again on my own. I took a sabbatical from work in 2010 and travelled to Borneo (on my own this time, children off doing their own thing) to work on a United Nations project with a group called Global Vision International regenerating the rainforests in Sabah region.

Returning to the UK I set up my own business as a career consultant using the skills and experience gained over a lifetime of taking risks.

One of the most important things I have learnt is that it is one of life’s most playful quirks that even the most insightful among us find it extremely difficult to discern which events in our lives will ultimately turn out to be our greatest blessings. Sometimes wonderful things happen, and then fizzle into nothing. At other times, events occur that we would do anything to avoid, yet it is these that have the potential to challenge and deepen us, to hone us into the person we needed to become; to increase our knowledge of life, and our authentic pleasure in it.

Links
There is of course an enormous amount of information on the internet about self employment. All I have covered here is the bit about YOU, not your product or service or how to go about selling or marketing. The more you know about yourself the more chance of success. Good luck.

www.thecentreformicrobusiness.co.uk A dedicated programme specifically designed to ensure ambitious businesses get on the right track.

http://www.mindtools.com/pages/article/newTMC_05.htm for both a personal and business SWOT analysis tool

http://www.freelanceadvisor.co.uk/working-from-home/5-tips-for-graduates-going-self-employed/
A great support structure.

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“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” — William Arthur Ward

(With thanks to http://www.createandconnect.org/ for the quote)

I woke up this morning – thank goodness – and turned on the news. Hmmm. It seems that life is tough for absolutely everyone at the moment, none of us are immune from the many global and local catastrophe’s going on. It seems to me that we will all have to toughen up, take less for granted, drop any feeling of entitlement and change our attitudes to meet head on the challenges that are inevitable over the next few years.

Even with my positive outlook that sounds like HARD WORK. But it made me think a little about the last year (which has been particularly tough for me to), and what or who has made it easier, more rewarding and successful.

So why wait to say thank you to the people and companies that have helped in my success this year? They deserve the accolades, the business and the thanks. I have also really enjoyed thinking about the list, and before my family all send me an email saying …I’m not on it…this is BUSINESSES, that have been fabulous, my family and friends have of course been fantastic and one day I will write a blog to that effect.

Here we go, and in no particular order, these are the businesses to which I want to say THANK YOU, without your help and support I may not be where I am now.

1. Ann and Cliff. You are my ‘Top of the Pops’. Unbeatable value, creativity and support. http://www.annwebcom.co.uk/
2. David – For the continued trust and support, it’s mutual.
www.partnersinmanagement.co.uk
3. Jo Ann – you started all of this and gave me the confidence! http://www.commsabilities.com/blog.asp
4. Chris and Sharon – Best fun, therapy time, thanks for taking a chance! http://www.fairweathersnursery.co.uk/
5. Delia and Malcolm – Great people, great business and so glad to part of it!
http://www.devon-cream-teas.co.uk/
6. Carmen – What an experience, I shall be back next year.
http://volunteers.grupovaughan.com/vaughantown
7. Azim – yes strangely Peugeot Customer Services, without a car I cannot work. The very first Customer Service Team I have come across that delivers promptly, effectively and with real professionalism! Worth buying a Peugeot just for the Customer Service Experience!
http://dealer.peugeot.co.uk/gates-brockenhurst/?campaignid=GooglePPC&advertiserid=brockenhurst&bannerid=[peugeot%20brockenhurst]
8. Jeremy. The best IFA EVER .Of course I don’t know that for sure but No 1 in my book. So good he doesn’t need a website! http://www.financialadvisordirectory.co.uk/financialadvisor-667-Cobalt/
9. Damian – I know everyone has their IT superstar – but this one is mine and I think there are probably a lot of people out there that would agree with me. www.dcbcomputing.co.uk
10. Southampton NHS – I know, even weirder than Peugeot BUT with ageing elderly parents living less than ½ mile away who manage to have a complete social life around hospital appointments, this could seriously impact on my work time. But no! Appointments made, on time, swift and professional. Minimal time for me sat in the waiting room. So thank you!
http://www.suht.nhs.uk/home.aspx

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Where there is hope (1981).

Natural Resources and Rural Economics

My friend of 30+ years, Julie, (bottom third from the right, wearing scholls), told me this photo was taken just after an economics exam she thought she had failed. It was our last year at college.
I don’t remember who took the photo or why, but it captures a moment in time when all of us in this picture were ..hopeful, if not full of hope for our futures. In case you don’t know I am sitting next to Julie, bottom step, second from the right talking to Andy (Stott),who is tucked into the hedge a bit. I remember the beauty of that hedge, virginia creeper, which turned a bright blood red in the autumn.
I am intrigued not only by the number of faces which I recongnise and can name, but also by the proportion who I never really spoke to for whatever reason. In the days when I was at College the girls lived in rooms a mile away in Daracombe Hall, and come rain or shine, snow or aggressive dogs (that is another story), we walked up to College. The boys were in halls of residence in the College grounds. It never occured to me then the inequity of this arrangement. Even in 1981, it was quaint, old fashioned and seemingly traditional. If we had boyfriends and we wanted them to visit…for tea…in the ‘Big House’, (I roomed in an annexe where we had slightly more freedom to be rebellious), we would ask permission of our chaperone, who’s name I have forgotten, and they would be allowed to attend high tea.
In the days, weeks and years I was at College I made friends, but not many. In fact I replayed a pattern from school and which would continue right up until today. A collection of friends who were all different and would never connect together, if they ever met up but who I got along with.
Most of us probably look back at our time at College or University with some regrets, either because we wish we had been less of a hell raiser or that we had made more of the time we had.
David Bromwich (top, fourth from the right, blond and behind another Andy), and Richard Barum top second from right with the beard and of course Julie were the people I would end spending the most time with over the 4 years at College, (we shared a house in our second year). In particular my memory of David was his humour and his reactionto his beloved Mini (TAY 10R) rolling back down the steep drive whilst the door was open and the wall folded it back along the front wing. Richard for some reason had two birthdays and lived on the Isle of Wight. Our adventures on the Isle of Wight will wait for another blog.
On the back row, fifth from the right is Clare Emsden. I remember Clare was so studious and we would revise together in the garden at Daracombe. We were never great friends but she was fun and I wonder what she is doing now and where her life took her. Clare are you out there?
This photo is about people and memories of people and also about beginnings and hope. We never know where life is going to take us, we start out following a path which divides and divides again and agin and turn into a whole estuary of opportunities, some taken, some not and some that have taken us to unimaginable views. But that is life, the living of it, the adventure, the challenge.
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